The new Diesel Headquarters is located in an area previously occupied by a mechanical industrial plant. The project can be defined a low-rise hybrid building which keeps together different functional programs: offices, warehouses, exhibition spaces, an auditorium, a kindergarten, a canteen, a fitness center in addition to covered parking car and technological plants.
The result is a small creative town whose community shares working spaces but also common ones, those where emerge the effective sense of working together and sharing different skills.This led us to conceive the intervention as a real urban project, crossed by streets and articulated into several squares: the result is a state of exceptional functional density within the scattered sprawl that characterizes the entire region.
This makes it immediately recognizable without using any formal complication. For this reason we wanted to create nor a landmark neither an icon-building. We have been working, instead, on the concept of “locus” in order to make clear the role of this island into a regional scale, into the larger metropolitan archipelago.
Architectural design Pierpaolo Ricatti collaborator Marco Chilese
Engineering design Jacobs Italia SpA
Landscape design Jacobs Italia SpA, Land Milano Srl
Interior design Jacobs Italia SpA,Paolo Mantero, Diesel Creative Team
Art direction Pierpaolo Ricatti collaborator Marco Chilese
Clerks or work Jacobs Italia SpA
Photos Daniele Domenicali
It is acknowledged that the architectural solutions were carried out through a common activity with Diesel, in order to develop concepts of company identity (analysis, briefing, development, guide line, motivations, execution). The architect’s strategy had to go in deep in the identity of the Client and to accept the challenge given by all the paradigms that characterize a corporate design process.
Among these, the identification of an appropriate architectural level and the classification and the integration of all the contacts point between his